GSK Launches the Search for Winners Against Asthma 2015

GSK Launches the Search for Winners Against Asthma 2015

 

Do you know what Kim Chiu, Arnel Pineda and Michael Christian Martinez have in common? They all have Asthma yet have accomplished so much in their respective fields.

Do you know of a friend,loved one or relative who are winning against asthma aswell?

Do you want them recognized as winners against asthma just like Kim, Arnel and Christian?

Key VisualOn February 5, GSK launched the Search for Winners Against Asthma 2015.  The campaign aims to choose and recognize 10 young asthmatic achievers from different walks of life.

The advocacy likewise introduces Olympic figure skater Michael Christian Martinez as the new face of the campaign. Martinez, an asthmatic, began experiencing asthmatic bronchitis when he was just two month sold.

Here calls being in the hospital frequently and says the cold rink actually helped improve his health. “Year after year my health keeps improving,so my mother fully supported me to continue skating saying it’s better to spend the money on skating than in the hospital.”

The program is a nationwide search for young asthmatic achievers aged 30 years and younger who are outstanding in their respective fields despite having asthma and inspire asthma sufferers that they, too, can win against asthma.

The rationale for the target age group is driven by the fact that asthma is one of the most important chronic disease during childhood causing substantial morbidity1.  Uncontrolled asthma is associated with a reduced lung function, impaired performance in physical exercise, and impaired quality of life2.  More severe asthma leads to more frequent school absenteeism which may negatively affect an individual’s level of education and, possibly, choice of career2.  People within this age group are in the process of developing the necessary knowledge and skills that will enable them to achieve their goals in life and asthma should not deter them from realizing their full potential.Thus it is necessary at this early stage to raise their awareness on asthma and how they can win against it.

The Search for Winners Against Asthma will run from February until May 2015 and will be touring different schools and drugstore outlets to spread the advocacy and invite more people to join the campaign.

The deadline for submission of entries is on March 31,2015. All entries will be screened during the first week of April. As we celebrate World Asthma Day on May 5,the top 20 finalists will be announced and will be immediately followed by online voting. The top 10 Winners Against Asthma will be announced and awarded by the 3rd week of May 2015.

This advocacy campaign is supported by the Philippine College of Physicians(PCP), Philippine Academy of Family Physicians (PAFP), Philippine Society of Allergy, Asthma and Immunology (PSAAI), Huawei and Folded &Hung.

 

For more information please visit http://www.facebook.com/winagainstasthma

References

1. International study of asthma and allergies in childhood (ISAAC): rationale andmethods, 1995
2. Allergy2013;68:524–530

 

 

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